CALIFORNIA SOUTHERN STYLE
Ever since I opened Range Boutique my goal has always been to bring California’s laid back & hip style to Atlanta. I knew the effortlessly chic looks I saw in southern California would be great for the southern woman. I also knew that it is important that the collection is curated perfectly so that our clients still maintains her southern flare.
After years of traveling to LA to bring awesome clothing to my Atlanta customer base I came up with the tagline California Southern Style. What I love so much about the brand we’ve created is that the clothes are wearable not just artwork you see on the runways that would never convert over to real life. We even have an ad campaign called “Fashion for the Runway Called Life” where we use our real customers as models (a.k.a. Style Rangers).
Our store has the perfect mix of laid back style, comfy clothes and sexiness mixed with bold colors and flirty pieces. About 70% of our clothing designers are California based, and then we infuse local designers for one of a kind pieces including hand died silk tops & dresses and semi-precious stone jewelry.
Range Boutique – Where West Coast Cool Meets Southern Charm
Come add a little bit of California Southern Style into your life!